Small to mid size organizations, whether business, not-for-profit or governmental, each react differently to the concept of a marketing strategy. For some, this is advertising or social media. For others, it means their sales. For enterprises that expect to grow, however, thinking and acting strategically about your marketing can mean the difference between success and failure. Wasting valuable marketing dollars eats time and makes you vulnerable to the competition.
As a component to your fuller business strategy within your business model, a well defined marketing strategy defines objectives within the harsh light of reality - funding and other resources to tactically ececute this strategy. It also defines a specific roadmap for your products or services, some of the basic building blocks of bsuiness. Eventually, this marketing strategy spells out the tactical action plan to achieve your objectives. Sound like a war? In a way it is.
Call Rick Mervine at 630.851.8176 to discuss your needs.